Dale was reading through the “Australian Artist” magazine recently (and no, he was always that eclectic… he’s not just getting a little odd in his retirement!) and found a small article that he thought you might be interested to read.

A fellow by the name of Graeme Smith wrote in Issue 322, “The owner of an apartment complex offered free, weekly, car detailing to any tenant who rented there.  In a city with dozens of competitors, all with similar pricing, locations, access to schools and transport, this complex was at 100% occupancy – while the competition was averaging only 77%,  For the cost of a few kids, who live in the complex, to wash cars, this property was earning tens of thousands of dollars in extra rent that their competitors were losing!  What a great idea!  I’ve heard of motels doing the same.”